Monday, December 17, 2007

Say What? – December 17, 2007

I was watching one of the instructional iPhone commercials AGAIN, and something caught my eye. Maybe(probably) this has been blogged about, but I noticed this:What’s going on here? Obviously it's a blatant endorsement of Google, but why?

Maybe it’s a subvert tactic to show the over inflated value of Google. Honestly, I’m puzzled as to why Apple would want to highlight Google, essentially a competitor of Apple, in their commercial. It makes no sense to pay millions of dollars to create and broadcast a TV ad, only to make their audience think of a different company during a portion of the commercial.

I know Apple and Google have aligned to battle Microsoft, but should they make this relationship so obvious?

Weird. Anyone have an answer to this?

1 comment:

Sosia Bert said...

That's a damn good question. But then again, they also show Google Maps pretty prominently and Google modified that interface just for iPhones... it's a symbiotic partnership, but will Apple be swallowed by Google in the end? Seems like Apple's pretty confident they won't.