Tuesday, December 11, 2007

Open Handset Alliance – December 11, 2007

What do you want from your mobile phone?

The Open Handset Alliance is going to try its best to make sure your phone does what YOU WANT it to do. I wonder if the 3 billion cell phone owners in the world think that their phone is just what they want.

Cell phone providers and manufacturers have long provided us with the best equipment possible, as well as the best applications and services to run on that equipment. Wait! Even though these companies have tried their best to fill their customers needs, it’s not good enough. They have finally come to the realization that they aren't filling our needs and they are taking steps to rectify the situation.

Much like how Facebook opened up their doors to outside developers, the world of wireless is going to do the same. A basic operating platform, Android, is going to serve as the base that everyone has to build their applications for. Completely "open" phones will support Android and any applications run on it.

Companies from Sprint to Intel to Google to Ebay to Motorola have all joined the alliance in hopes of elevating the usefulness of what phones can offer to users. To elevate the stakes, Google is offering a $10 million dollar prize to encourage companies to develop truly useful and innovative applications for the Android platform.

The next three years are going to be freaking awesome! There'll be mash-ups of all kinds, so much mobile commerce I'll want to puke, and a radical shift in the way Americans use their phones.

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