Back in the day when I would go out to raves and clubs pumping ear bleeding bass, there was a phrase that was intended to be emblematic of the rave movement. “PLUR”Peace, Love, Unity, Respect.
These words were meant to guide the raver’s behavior and actions. I guess you could call it the rave scene’s “brand driver” for all of you ad geeks. Not a bad sentiment, however, from my perspective the scene was anything but that. What I do like is the fact that cultural groups and movements generate and seal their identity by way of some outward phrase or statement.
Regardless, I was reminded of this word from the depths of my mind, and I wanted to write about it. Now, enjoy the glowsticking video.
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