Highly recommended, and very insightful.


Here's its self-description:

Because we're San Franciscans, we of course can't do anything conservatively. Almost every single participant is dressed up, semi-clothed, or naked. Wild doesn't even begin to describe how insane it is. My favorite description of the event is as a "party warzone." I took this photo below at last year's B2B, and it happens to be one of my most viewed photos on Flickr.
This year's B2B almost didn't happen because one of the neighborhoods complained about the amount of urine deposited on their homes, sidewalks, and streets. Also, the amount of garbage that's generated by a sweeping mass of individuals is incredible, and probably the true reason why officials thought about banning floats and alcohol. Good thing that the Citizens For the Preservation of Bay to Breakers did what they could to make sure the event remained the way it should be.









It's amazing to see how all the latest technologies out there quickly managed to help inform people about the Swine Flu. I'm looking forward to seeing how the Obama administration embraces these technologies to create a more official and structured protocol as to how to remain in contact with Americans about pressing issues.


Ahhh…the world of advertising, what is it really about, who does what, how is money made, when are great ideas born, etc, etc, etc. 



