Tuesday, November 6, 2007

Skin Deep - November 6, 2007

It's obviously no major surprise, but just to reaffirm my belief, I've found another example of empirical proof that the ad world is all about appearance.

This ad on craigslist for an Interactive Producer position, clearly calls out that they want someone with experience at a "name-recognized" agency. Seriously, what does that prove about someone's capabilities, motivation, career outlook, etc? Agencies are so concerned with image that they neglect to consider individuals who might make a great impact on their business.

Sure working for a big brand name company can help open the door at some places, but aren't those the same types of corporations that breed silo-ed, incestuous, stodgy, and uninspired employees?

I guess, just another reason not to trust advertisers.

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