From what I recall, this is the first ever of its kind. Sure there was The Bachelor, Joe Millionaire, etc, but this is the premiere contest taking part on the Internet. It's called The 2 Husbands.
Women can enter by creating a profile and uploading a 1-2 minute video, explaining why they'd make the best lady for either Zach or Tanner.
This duo (and the smarter people behind them) are truly leveraging the brute force of the Web. Great to see someone pushing the limits everyday!
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