Tuesday, April 22, 2008

What Type Are You? – April 22, 2008

Do you sleep with your iPhone strapped to your leg, or have you no idea what e-mail is? The Pew Internet & American Life Project wants to know! I love Pew because they produce great reports that are not only free, but contain oodles of great information. Pew puts brilliant thought into the construction of their research executions, and the ways in which they solicit information about internet users that they need to know.

I noticed on their site the other day that you can find out what type of Internet Typology you are, so naturally I clicked on it. Given that I do sleep with my iPhone, I had a suspicion I would probably fall into some obscure group of users that is constantly connected. Sure enough, that was the case.

Here’s what they said:

Based on your answers to the questionnaire, you most closely resemble survey respondents within the Omnivores typology group. This does not mean that you necessarily fit every group characteristic.

Omnivores make up 8% of the American public.

Basic Description
Members of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.

Who They Are
They are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.

Take your own Internet Typology quiz here!

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