As I mentioned I attended the Snap Summit conference yesterday. It was geared towards application developers for social networks like Facebook, but it was also interesting to listen to from a marketers perspective, as I'm required to know why and how users are interacting with social media. Here are my topline notes:
- Why does participation in social media occur:
- To express themselves
- Because you were influenced (“poked”) by someone else
- There was a deep amount of content to wade around in
- It was easy, only one click away
- It has a level of novelty
- Applications on social networks have to be developed for the long term, how does this work in the big picture? It’s “cool” won’t work forever.
- Learn to identify motivation triggers (similar to point #1)
- Understand human behavior, and build campaigns around that
- Social Media = participatory media (blogs, video, pictures, text, etc)
As I mentioned I attended the Snap Summit conference yesterday. It was geared towards application developers for social networks like Facebook, but it was also interesting to listen to from a marketers perspective, as I'm required to know why and how users are interacting with social media. Here are my topline notes:
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