Ralph Lauren & American Psycho - March 13, 2008

I was checking out an article on Forbes today, and I got stuck on one of those interstitial ad pages. The ad was promoting Ralph Lauren's black label, but it had an uncanny resemblance to Patrick Bateman (played by Christian Bale) from American Pyscho. I guess I'm not quite sure why they want to promote their brand as a super elitist business jerk/moron/psycho. I guess if your name is Ralph and you didn't end up as a grease monkey, you can do what you want.