Every year, thousands of products are rained upon Americans. Some suck, some kick ass, and others are just kind of mediocre. I want to call out one product in particular, the Kinoki footpad (see the commercial here).
This product supposedly uses ancient Japanese reflexology to remove harmful toxins such as heavy metals and cellulite from your body via a foot patch one wears at night. Obviously anyone who has a brain would not buy a product that claimed something as ridiculous as this, but fortunately for Kinoki, most of America does not have a brain.
However, bloggers around the U.S. have been ridiculing the product, and calling out the lack of empirical evidence concerning the product’s effectiveness. I think this is a great example of the incredible power of social media. Not only did individual blogs write about the bogus-ness of the Kinoki footpad, but big media picked it up as well, and so did Wiki media.
Caveat Emptor no more. Companies that try to push products by relying on falsities and invented information don’t have a chance of surviving.
A small sampling of the other blog posts concerning Kinoko:
http://fitsugar.com/954063?r=headline
http://blog.wired.com/wiredscience/2008/01/the-biggest-inf.html
http://pigmystrong.com/?p=184
http://www.youaredumb.net/node/986
http://wiki.answers.com/Q/Do_Kinoki_detox_foot_pads_work
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