Monday, October 29, 2007

Go Green for Green - October 29, 2007

I’m so incredibly tired of hearing and reading about companies saying these like “Be Green”, “Go Green”, “Get Green”, etc.

It’s all garbage (no pun intended). I have no actual factual evidence to back this up, but I would say 90% of them aren’t actually doing anything different than what they were doing 10 years ago. Since being environmentally hip was the honorably humanistic thing to do, everyone and their mother says they are “green” in some way, shape, or form.

I mean come on, is a car company actually “green”? The answer is no. From what I remember, gas still produces greenhouse gases.

Long story short, I came across this new catch phrase that has been around a while. For whatever reason, no writer or news reporter has really re-embraced this great phrase to describe the current trend to “go green”.
According to SourceWatch, “greenwashing” is defined as the unjustified appropriation of environmental virtue by a company, an industry, a government, a politician or even a non-government organization to create a pro-environmental image, sell a product or a policy, or to try and rehabilitate their standing with the public and decision makers after being embroiled in controversy.

I couldn’t think of a better word to describe the bogus claims all the companies out there are making. Can someone start this up again?

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