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You know when you pull out a pair of fresh, hot, and soft socks from the dryer and put them on your feet, and it makes you feel all giddy? Then all of a sudden you walk into a puddle and the sock gets soaked and floppy and wet? This is how I would describe the feeling of coming to the conclusion about how my name was just not right. Essentially, I was a damp, floppy sock.
I’m really trying to figure out what I should name the company, and it is pretty much the hardest thing I’ve done so far. Everything else was a cinch compared to this, even making complex molds.
Check out this chart: