I took a look at the world of finance, and what it means to people like you and me who need to get some extra cash or invest our savings. This is a four part series at a look into what I call (if someone hasn't already) Finance 2.0
Individuals interested in having their assets managed by an institution investigate different companies by visiting their offices and meeting with representatives, and by speaking with colleagues and friends. People typically start at their local banking centers to look into what programs are available to manage their assets. The same process applies to those looking to take out a loan.
Consumers are empowered with a variety of financial management tools and information, as well as many companies to choose from. They want simplicity, convenience, and control. More people are moving online to handle their finances, and many are comfortable with never personally meeting with their asset managers.
The finance space is extremely competitive, and the demographic target is shifting. Consumers are not only younger, but their values, mindsets, and habits are in a constant state of evolution.