Tuesday, September 30, 2008
I then went on in my post about how the phrase was entirely to vague and complicated to describe what Facebook actually is/does. Long story short, Facebook has now changed their homepage's tagline:
Wow! Did they listen to me? I think this is a vast improvement from their previous homepage, and it makes it much easier for non-Facebookies to quickly "get" what Facebook is all about. For once I can actually say, congrats Facebook on doing something right.
Monday, September 29, 2008
Thursday, September 25, 2008
"Do something everyday that scares you a little bit"
While I'm not confident that the phrase's word choice is by any means perfect, I totally agree with the sentiment. Sorry if this post is coming off as cliche and somewhat trite, but I think that it is incredibly important to not remain complacent with the rituals of life. Take what you will from my story, but know I only offered this to my readers because I firmly believe that creativity is a direct result of exploration and submersing one self into elements, societies, situations, etc of the unknown.
Friday, September 19, 2008
I'm writing this post, and linking to this video, because I literally just found out that Cyndi Lauper was involved with the very first Wrestlemania with the WWF. WHAT!!! Here's the quality programming, which was a joint venture between MTV and the WWF.
Also worth mentioning, the big old fat guy has rubber bands glued to his face. Once again, WHAT!!! Man....to have been the writer for that whole fiasco.
Thursday, September 18, 2008
Tuesday, September 16, 2008
Iʼitoi is the michievous creator god who resides in a cave just below the peak of Baboquivari Mountain. Visitors to the cave are asked to bring a gift to ensure their safe return from the depths. I'itoi is said to have brought the Hohokam people to this earth from the underworld. He is also responsible for the gift of the Himdag, a series of commandments guiding people to remain in balance with the world and interact with it as intended.
He is most often referred to as the Man in the Maze, a reference to a design appearing on native basketry and petroglyphs which positions him at the entry to a labyrinth. The labyrinth design depicts experiences and choices we make in our journey through life. In the middle of the "maze", a person finds their dreams and goals. When one reaches the center, we have one final opportunity (the last turn in the design) to look back upon our choices and path, before the Sun God greets us, blesses us and passes us into the next world.
Friday, September 12, 2008
I finally got a chance to meet Charlie and do some interviews with him, which are being edited as I write this. I'll post them once they're done. For now, you'll have to settle for this TV interview with a local SF new station from this morning.
And a nice little pic of me and Charlie.
Thursday, September 11, 2008
The Sensory Deprivation Skull, created in 2007 by Joep van Lieshout, is a seat with doors that you can shut to submerse yourself in total darkness. The skull is constructed of reinforced fiberglass, measures 59 inches tall by 43 inches long and 53 cm wide. I know for certain I couldn’t fit inside, but perhaps someone with dwarfism might be able to.
It is very cool though, and I would certainly have one if my apartment if it wasn’t for the annoying little price tag.
The artist, Joep van Lieshout, was born in 1963 in the city of Ravenstein in the Netherlands, but now resides in Rotterdam. You can check out his personal website at Atelier Van Lieshout.
Wednesday, September 10, 2008
I think all companies that are heavily invested social outreach should have a policy in place as to what they will and won't do, how they represent themselves, and what they do when negative feedback occurs. The Word of Mouth Marketing Association has a good toolkit that helps companies develop a policy, but I've decided to include a quick one-pager that any corporation could use to lay the foundation for a social media outreach policy. Here it is:
SOCIAL MEDIA POLICY OVERVIEW:
It is the responsibility of OUR COMPANY to guarantee that when we engage with social media contributors, that we are open, transparent, and accountable. As companies respond to this call to participate, they need clear guidance on the rules of the road
Marketers who want to join blog conversation must, 1) decide if and when it's appropriate, 2) do it ethically, respectfully, and with good taste. If they choose to engage, then these guidelines will help them do it right.
To ensure that OUR COMPANY is always appropriate and ethical when communicating with social media contributors, we abide by these set of written guidelines.
Consumer protection and respect are paramount!
We respect and promote practices that abide by an understanding that the consumer – not the marketer – is fundamentally in charge, in control, and dictates the terms of the consumer-marketer relationship. We go above and beyond to ensure that consumers are protected at all times.
Honesty of Relationship: You say who you're speaking for
Honesty of Opinion: You say what you believe
Honesty of Identity: You never obscure your identity
We instruct advocates about ethical communications and we never instruct or imply that they should engage in any behavior that violates the terms of this code.
BEFORE ENGAGNING A SOCIAL MEDIA OUTREACH:
- Review these guidelines before initiating any contact with bloggers.
- Share these guidelines with vendors, agencies, and staff.
- Keep disclosure and transparency top of mind.
SOCIAL MEDIA OUTREACH ETHICS:
1. I will always be truthful and will never knowingly relay false information. I will never ask someone else to deceive social media contributors for me.
2. I will fully disclose who I am and who I work for (my identity and affiliations) from the very first encounter when communicating with social media contributors.
3. I will never take action contrary to the boundaries set by social media contributors.
4. I will never ask social media contributors to lie for me.
5. I will use extreme care when communicating with minors or outlets intended to be read by minors.
6. I will not manipulate advertising or affiliate programs to impact social media contributors’ income.
7. I will not use automated systems for posting comments or distributing information.
8. I understand that compensating social media contributors may give the appearance of a conflict of interest, and I will therefore fully disclose any and all compensation or incentives.
9. I understand that if I send a social media contributor products for review, they are not obligated to comment on them. Social media contributors can return products at their own discretion.
10. If social media contributors write about products I send them, I will proactively ask them to disclose the products’ source.
Tuesday, September 9, 2008
From the moment I walked off the Bart station, I knew I was in the midst of the most die hard fans of the NFL. I felt like I was walking into the Coliseum in Rome. From the second the game started to when it ended the crowd never stopped screaming, cheering, and all around being completely dedicated to doing everything they can to help their team win. Unfortunately we lost, but it was one hell of an experience. I'm certainly going to go back for more games.
Here's a video from the opening of the game that got the hairs on the back of my neck to tingle.
Friday, September 5, 2008
Here's one of their videos that reveals just how much porn has saturated the web.
Wednesday, September 3, 2008
Photo 1 – Facebookie “Michael” posts a contextually and topically relevant post to a Facebook Group “I’m a Deck Changing Swimmer,” however, he does not fully disclose his identity or why he is posting this link. Overall, it looks fishy, but sound intriguing, but in the end it’s still SPAM.
Michael’s under-the-radar tactic might work on a few, but to many it reeks of marketing. A better and more honest approach would be to reveal that he is working with Braun to promote their latest razor. Obviously, you’d want some good copy, but it’s important to bring clarity to the relationship between the person posting and the link to the company page they are providing.
Photo 2 – This is the place the link on the wall posting takes you to. A terrible Braun branded Facebook page showing chicks shaving guys backs on the beach? What’s that all about? It’s no surprise that they only have 121 fans, all of which I’m guessing are Porter Novelli employees.
I have to admit the page isn’t terrible, but it has far too much content, and doesn’t tie back to an overarching theme for existing. Facebook isn’t a marketing platform for Braun, rather an opportunity to nurture a community based around something. They totally missed the mark on this one.
Photo 3 - It’s important to note that reason I was able to link Porter Novelli to this spamming was because of “Michael” who so proudly listed Porter Novelli as one of his networks. Good job Michael on spamming Facebook, you must be soooo proud. Porter Novelli, I hope you learn a lesson from this.
Tuesday, September 2, 2008
Check out more reviews of the rope swing at Yelp.