Wednesday, July 16, 2008

PSFK Conference Tomorrow! - July 16, 2008

I'm so excited for tomorrow's PSFK conference. I like to think that I'm attending a mini-TED conference. I'll be sure to supply a recap of it all, along with some photos. I'll try to tweet as much as I can while it's happening.

These are the talks I'm most looking forward to:

Aligning Interests
When cynical people admit they're idealistic you might be on to something; Publisher and Founding Editor Max Schorr shares his inspirations and learnings from the beginning of GOOD Magazine.

Using It
How can companies and organizations leverage social media to enhance consumer dialog, evolve product offering and improve sales. Bootstrapping expert George Parker will lead a discussion with leading marketing innovators Adrian Ho (Zeus Jones), Mark Lewis (DDB), Lynn Casey (Team Noesis) and Rohit Bhargava (Ogilvy 360 Digital Influence).

Trends-Should you care?
Ed Cotton (BSSP) explains why trends and inspiration matter - and how you can judge and use them.

San Francisco Snapshot
What makes the Bay Area tick? Colin Nagy (Attention) leads a discussion with passionate locals discuss what aspects of local culture inspire them the most. Panel includes Amit Gupta (Photojojo), Jeremy Townsend (Ghetto Gourmet), Kevin Allison (Financial Times) and Liz Dunn (

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