Tuesday, June 24, 2008

The London Logo - June 24, 2008

Do you all remember when London revealed this logo for the 2012 Olympics? OMG I still want to puke!!!

Why oh why is this the logo? The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange and will evolve in the run-up to the Games.

Okay, so when do brand people sound like pot heads? Well, when they say things like this:

"It's not a logo, it's a brand that will take us forward for the next five years," said Seb Coe, organizing committee chairman told BBC.

The design cost £400,000.............

WTF!!!???!? Seriously?

Just a random thought for the day.

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