Friday, August 8, 2008

The Elevator Pitch – August 8, 2008

Suppose you have a good idea. It doesn’t matter what it’s for, but you are going to need to quickly and coherently communicate what it is to a group of people or an individual.

No matter what the idea, how complicated the technology, when it will happen, who executes it, you are going to have to learn to be able to encapsulate the essence of what the idea is and why it makes sense. I firmly believe that if you can draw the reasoning between the what and the why, you will have a much easier time convincing people to "buy" your idea too.

One of the best ways I communicate my ideas to people is by providing an analogy. For instance, MISSION Product, one of my clients says their product is “like Gatorade for your skin.” I instantly get it. Also, think of how the “Aliens” was pitched, “Jaws in space.” Super quick and to the point, yet all very relate-able and easy to comprehend giving the person/group you are talking to an understanding about what you’re talking about.

Other ways people pitch business are through leveraging existing knowledge, such as Google saying , “we know email is big, it’s cool, people love it, so we are going to make the best email platform ever.”

All in all I think that the best ways to ensure your idea comes off the way you want it to is by:

- Providing context

- Providing some relate-able information

- Be short and concise

- Be confident

Not sure why I wrote this post, other than the fact I’m constantly around people pitching ideas, and more than most of the time they lack what it takes to get me intrigued.

1 comment:

Thrill said...

Great post, actually.