I'm headed to the Moscone Center the next three days to soak up Ad Tech. I'm actually only planning on attending about 10% of the entire show, because I don't believe that Ad Tech is the type of place where really ground breaking stuff is going to be uncovered. In general I go to conferences to validate my thinking, or inspire me in a different way. Maybe something good will come of this year, versus last year, which I found profoundly boring.
