A good friend of mine, Ken, is getting ready to do a big bicycle race from San Francisco to Los Angeles (545 miles in 7 days) – to help raise money to stamp out AIDS.
Ken is apart of a bigger team who have united under the name Red Pencils, which also happens to be a group of people that all work in advertising. Because of their profession, the website they built to help raise money for this ride is pretty amazing. In their words, “We ride for all those we’ve lost, and all who will be lost before a cure is found. “
They outline why they are racing, who the riders are, and even reveal a character known as the Masked Rider. I think they did a fantastic job of making their cause engaging and entertaining. Consequently, I’m now donating .10 to every mile that they complete during their training for the race. I hope they make me a poor man ;)